YGG Play has announced a new collaboration with Roach Racing Club, bringing a competitive, market-driven gaming experience to its launchpad as the publisher opens its 2026 slate. The partnership introduces quest-based progression for the YGG community, directly embedding YGG Play rewards into Roach Racing Club’s core gameplay loop.
Roach Racing Club is a fast-paced, simulated trading game built on Abstract, where players compete head-to-head by predicting real-time market movements. Instead of passive mechanics, each correct market call propels a player’s roach racer closer to victory, turning price prediction into a skill-based race format. The design targets crypto-native players, streamers, and competitive “degens” who prefer active gameplay tied to live market data.
“We see this partnership with YGG Play as a natural extension of our existing collaboration,” said 0xRoachCoach, CEO of Roach Racing Club. “It is a strong foundation for long-term growth.”
Since its launch on Abstract, Roach Racing Club has established itself as one of the ecosystem’s strongest performers. The game has recorded more than 9.2 million races, attracted over 450,000 players, and paid out more than US$1.5 million in cumulative winnings. Regular feature updates and a highly competitive player base have helped maintain consistent onchain activity.
Through the integration, YGG Play will support Roach Racing Club with player acquisition, marketing, KOL activation, and a smart contract-enforced revenue share model. Several well-known creators from the Abstract ecosystem are expected to promote Roach Racing Club quests as part of the rollout, reinforcing discovery and engagement across communities.
The collaboration also extends beyond the launchpad. YGG Play’s flagship title LOL Land will introduce a Roach Racing-themed board later this month, alongside additional in-game events inspired by previous joint activations. A past collaboration between the two teams included the YGG Stadium map and prize pools exceeding US$10,000, signaling continued crossover between their respective player bases.
“We’re excited to partner with Roach Racing Club after several strong collaborations last year,” said Gabby Dizon, co-founder of Yield Guild Games. “It’s a competitive, crypto-native game built around real market action. That’s exactly the kind of experience that Casual Degens want, which makes it a natural fit for YGG Play.”
The Roach Racing Club integration marks YGG Play’s first partnership announcement of 2026. The publisher has indicated that additional developers and game collaborations are expected to follow in the coming months as it continues to expand its portfolio of skill-driven, onchain gaming experiences.
