In Brief
- MARBLEX, a subsidiary of Netmarble focusing on blockchain, has teamed up with Microsoft to enhance Web3 gaming through innovative technologies.
- An MOU was signed on October 15 in Seoul by leaders from both companies, aiming to integrate advanced AI and blockchain technologies into gaming.
- The collaboration includes launching “Accelerator,” a support program designed to enrich the Web3 gaming sector.
Strategic Alliance to Enhance Web3 Gaming
MARBLEX, a blockchain-oriented subsidiary of Netmarble, has forged a strategic alliance with technology giant Microsoft, marking a significant step in the evolution of Web3 gaming. The partnership was solidified through a Memorandum of Understanding (MOU) signed in Seoul on October 15, 2025. Present at the signing were MARBLEX CEO Hong Jin-pyo and Microsoft Korea’s Head of Gaming Business, Min Ju-hong. This alliance anticipates creating a more robust technical framework and extending the global reach of Web3 gaming platforms.
Integration of Cutting-Edge Technologies
The collaboration between MARBLEX and Microsoft is set to integrate sophisticated Microsoft AI technologies—including Copilot Studio, Azure Open AI, and Azure—into MARBLEX’s Web3 gaming platform. The objective of this integration is not only to enhance the gaming experience through innovation but also to extend and strengthen the underlying MBX ecosystem used by developers within the Web3 domain.
A key component of this partnership is the launch of “Accelerator,” a dynamic support program specifically designed to bolster blockchain gaming with necessary technological infrastructure and innovations. This program is expected to prioritize scalability and the continuous enhancement of gaming environments, making use of both companies’ expertise in AI and blockchain.
Aiming for Industry Leadership
The joint effort underscores a mutual commitment to setting new standards in the Web3 gaming market. MARBLEX’s CEO, Hong Jin-pyo, emphasized that this partnership represents a pivotal move towards redefining Web3 gaming publication and innovation. “By combining MARBLEX’s blockchain expertise with Microsoft’s AI solutions, we aim to spearhead significant advancements in the gaming industry,” said Min Ju-hong, echoing the sentiment of collaboration aimed at driving progress across various technological fronts.
Together, MARBLEX and Microsoft are set on initiating a new epoch in the gaming sector, focusing on the integration of emerging technologies to build a more resilient and expansive gaming ecosystem. This collaboration forecasts a future where game development and player experience are greatly enhanced through the synergistic merger of AI and blockchain technologies.
