Serum City is a novel city-building game developed by Novel Labs in collaboration with Faraway. The game builds on the NFT assets from Yuga Labs' Mutant Ape Yacht Club and other collections. It's designed to incorporate an "illustrated" or comic book-inspired aesthetic, which aligns with its storytelling ambitions, marking it as a transmedia game that blends interactive gameplay with narrative elements.

The world of Serum City draws heavily on the ethos of the Mutant Ape Yacht Club, portraying a gritty, slightly psychedelic universe. The game's narrative centers around these mutant apes who, in the game's universe, are considered outcasts even among their fellow apes. This storyline taps into themes of marginalization and resilience, adding depth to the game's engagement.