In Brief
- Pink Diamond Competition Launch: My Lovely Planet has initiated the Pink Diamond Competition, offering over $120,000 in rewards, marking the biggest event in the game’s history.
- Game and Rewards Structure: Players start with Blue Diamonds and can progress through nine tiers, with top-tier Pink Diamonds being the most valuable and limited in supply.
- Integration of Environmental Causes: Each game level completed contributes to real-world environmental efforts, including reforestation and ocean cleanup.
My Lovely Planet, a mobile game recognized for blending entertainment with social impact, has rolled out its largest and most challenging event to date, the Pink Diamond Competition. Commencing on November 26, this event provides a unique opportunity for players to win substantial rewards by advancing through various diamond tiers, culminating in the coveted Pink Diamond, the highest tier with the largest prize value.
How to Participate
To participate in the competition, players need to download My Lovely Planet via the App Store or Google Play and navigate to the Blue Diamond tab to activate the event. Following account setup and initial game progress, players begin acquiring diamonds by clearing levels, inviting friends, or staking the game’s digital currency, $MLC, starting in December.

Diamond Collection and Upgrades
In the competition, players work their way up from the common Blue Diamonds to higher levels like Solar, Earth, and ultimately Pink Diamonds. Each level requires more diamonds for an upgrade, with the higher tiers offering exponentially greater rewards. However, with a finite supply of the higher-tier diamonds, timing and efficient gameplay are crucial.
Referrals and Strategy
Players can also use referrals to accelerate their progress. Each successful referral adds diamonds to the player’s tally, potentially easing the rigorous journey through the diamond tiers. Given the limited availability of top-tier diamonds, such as only 40 Pink Diamonds in existence, participants employ strategy and quick action to secure these prizes.

Converting Diamonds to Digital Currency
Upon the incorporation of staking features in December, players will be able to earn diamonds passively and later convert them into $MLC tokens, which can be used within the game’s ecosystem or traded. The conversion feature requires players to have staked a minimum of $100 in $MLC tokens.

Economic and Environmental Aspects
$MLC plays a pivotal role in not only facilitating the game’s operations but also in contributing to environmental sustainability. A portion of the $MLC supply is allocated to fund environmental projects and community incentives, fueling eco-friendly initiatives and engaging the gaming community in significant conservation efforts.
Background and Impact
Under the leadership of Clément Le Bras, who also founded the NGO-supporting search engine lilo.org, My Lovely Planet aims to attract 100 million players by 2030. This initiative strives to support global climate action, including planting a billion trees. The game has garnered accolades for its innovation and societal impact, such as the Unity for Humanity prize and selection for the Ubisoft Entrepreneur Lab.
Why This Event Is Significant
With a substantial reward pool and the introduction of staking, the Pink Diamond Competition is expected to engage a wide audience, offering gamers the chance to win big while contributing to significant environmental causes. For more details or to join the event, My Lovely Planet is accessible on major app platforms.
