In Brief:
- Voya Games reported that its game, Craft World, ranks #2 on the Ronin Proof of Distribution leaderboard.
- The game has approximately 60,000 monthly active players and adds around 1,500 new installs daily.
- Craft World simplifies blockchain interactions, making it more accessible to casual gamers.
Voya Games thrives on Ronin leaderboard
Voya Games has achieved significant traction with Craft World, now holding the second position on the Ronin Proof of Distribution leaderboard, trailing only Axie Infinity. The company cites innovative onboarding strategies as key to its growth amidst a challenging landscape for blockchain games.
Craft World currently boasts around 60,000 monthly active players, with 9,000 playing daily. The game has been adding approximately 1,500 new installs each day. Most users start as casual gamers unfamiliar with crypto but gradually engage with Ronin’s systems as part of the gameplay experience.
Streamlined onboarding process
Launching the game requires no initial wallet setup. Players enter as guests and can secure their accounts via email or social login. Behind the scenes, Craft World generates a smart wallet linked to the VOYA ID, which serves as both an account and on-chain identity. Users can connect other wallets later if they choose, but it’s not a prerequisite for starting.
Additionally, Voya removes the hassle of gas fees. Unlike many blockchain games, players don’t need to purchase RON for basic transactions. Instead, Voya sponsors gas fees during normal gameplay. This model allows users to carry out in-game actions without the need for complex blockchain transactions.
On-chain economy
Despite its simplified onboarding, Craft World maintains a fully on-chain economy. Resources like EARTH, WATER, and COIN are represented by ERC20 tokens. Players can gather and trade these resources through an in-game Exchange that interacts with Katana, Ronin’s decentralized exchange. Voya reports that this system currently facilitates around 180,000 trades monthly.
The user experience is designed to feel seamless, allowing players to interact with the blockchain without needing in-depth knowledge of wallets or gas fees. Active players receive smart wallets, and the game’s economy propels genuine usage through Katana.
Voya argues that blockchain onboarding is most effective when it remains visible yet simplified, allowing broader access for casual players. Advanced users have the opportunity to engage deeper by adding liquidity to trading pairs and earning yield in line with typical DeFi practices.
This duality showcases Craft World’s approach to bridging traditional gaming and blockchain, illustrating potential pathways for growth in the sector.
