In Brief:
- BPMG shifts strategy to integrate web3 mechanics into existing games with established communities, avoiding new token-native launches.
- The company’s portfolio includes titles like Cooking Adventure and Tales Runner, which boast millions of downloads and users.
- BPMG aims to enhance game engagement through its POPLUS platform and the GHUB utility token without redesigning existing gameplay.
BPMG focuses on established titles
BPMG has announced it will prioritize integrating web3 mechanics into its existing game portfolio instead of launching new token-native titles. This approach attempts to tackle the cold-start challenge often faced in blockchain gaming, which requires building new games, communities, and token economies simultaneously.
The company’s gaming subsidiary, Blomics, operates well-known titles, including Cooking Adventure and Tales Runner, which together have generated over 66 million downloads and users globally. This model leverages recognizable intellectual property and player communities rather than requiring players to transition to new crypto-centric experiences.
BPMG’s strategy hinges on adding blockchain participation layers to established games. The POPLUS platform will enable users to earn rewards through gameplay activity, content creation, and community interaction, while the GHUB token serves as the platform’s core utility.
Instead of overhauling its existing titles around token economies, BPMG plans to weave blockchain features into current live-service ecosystems. This will allow it to maintain established player engagement without disrupting existing gameplay dynamics.
Furthermore, POPLUS operates on a multi-chain infrastructure, with support from networks like Base and LayerZero. This strategy aims to reduce onboarding friction and enhance interoperability across various blockchain systems.
The challenge lies in enhancing daily activity and retention without alienating current players. Success in this area could provide BPMG with a practical framework for extending mature web2 franchises through web3 infrastructure rather than supplanting them entirely.
