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Crypto Games > Blog > Crypto Games > Crypto Games News > Bullieverse Rebrands to BeyondPlay, Drops $BULL Token for AI Gaming Shift
Crypto GamesCrypto Games News

Bullieverse Rebrands to BeyondPlay, Drops $BULL Token for AI Gaming Shift

George Tsagkarakis By George Tsagkarakis - Owner Last updated: March 2, 2026 5 Min Read
We may include affiliate links in our content, meaning we could earn a commission—or receive blockchain-based assets—if you click a link and make a purchase or take a specific action. Additionally, we use generative AI to help draft and refine our posts for clarity and grammar. All content is fact-checked and reviewed by a human editor before publication.
"Bullieverse Becomes BeyondPlay, Shifts to AI Gaming and Abandons $BULL Token"
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In Brief

  • Platform Transition: Bullieverse introduces BeyondPlay, transitioning from an NFT-centric business to a broader gaming platform merging crypto and AI technologies.
  • Structural Split: A clear division is established, with Bullieverse focusing on NFTs and IP, while BeyondPlay becomes the primary hub for games, AI tooling, and creator economy.
  • Token Update: The planned $BULL token will not launch; instead, a new token for BeyondPlay will be introduced, retaining the same allocation promises.

Introduction of BeyondPlay
After several years of evolving through challenging market conditions and launching multiple gaming titles, Bullieverse unveiled a significant transformation by launching BeyondPlay. This new platform, now live at BeyondPlay.xyz, targets the fusion of cryptocurrency and artificial intelligence within the gaming industry. This move marks the largest structural evolution in the organization’s history.

Game in this article

Bullieverse
LivePolygonArcade

Bullieverse is a decentralized blockchain game where players can collect, breed, and trade digital bulls. Each bull is a unique non-fungible token (NF…

Full game pagePlay now

https://t.co/jwC9ybbn3N

— BeyondPlay (@BeyondPlay_xyz) February 26, 2026

Operational Split and Rebranding
Bullieverse will persist, focusing exclusively on its NFT and IP community, featuring the renowned Bulls and Bears NFT holders, along with the associated cultural elements. On the other hand, BeyondPlay will inherit the operational forefront, concentrating on gaming experiences, payments, creator tools, and the use of AI technology. This demarcation will also reflect in their community engagement platforms, with Discord and Telegram channels being renamed accordingly. Bullieverse will shift its mainstay communications to a new hub on X.

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BeyondPlay’s Core Offerings
BeyondPlay is crafted as a dynamic environment offering an array of micro-competitions and mini-games. Its architecture allows AI agents to develop games, which are then curated by the community. The platform encourages real competition with tangible on-chain stakes. BeyondPlay is structured around two primary components: Beyond Studio and Beyond Arcade. Beyond Studio provides a creative space where individuals can craft games from scratch using AI tools and publish them directly on BeyondPlay. Beyond Arcade serves as the interface for players, continuously offering new games and allowing cultural dynamics to dictate popular titles.

Innovations and Infrastructure Developments
The transition to BeyondPlay was facilitated by key infrastructural developments within Bullieverse, including Beyond Passport and BeyondOS. Beyond Passport simplified user onboarding with smart wallet integrations and social media logins, whereas BeyondOS was an initial step towards enabling sophisticated AI-driven infrastructures. Both these systems are now integral to the BeyondPlay architecture.

Token Economics and NFT Innovations
The announcement also highlighted the cancellation of the $BULL token launch. Instead, a new token specific to the BeyondPlay ecosystem will be introduced. This decision aims to set a robust foundation for long-term growth and better integration with AI advancements. As for NFTs, the Bears NFT collection is set to migrate to Base with an upcoming art enhancement, signifying a shift towards more immersive and interactive IP usage within games.

Enabling Creators Through Technology
Significant emphasis is put on empowering creators through BeyondPlay. The platform’s model of using AI agents to assist in game development within Beyond Studio alters the conventional game creation process, making it faster and more accessible for a wider audience. This builds on Bullieverse’s previous approach but extends the creator’s autonomy and enhances the immediacy with which games can be brought to market.

Game Development and Initial Trials
The final game released by Bullieverse before this pivot was Bull Run, a casual runner game. It illustrated the feasibility and success of integrating Beyond Passport for easier player access. This foundation now directly feeds into BeyondPlay, supporting a seamless transition into an array of AI-generated mini-games. The public launch of the full BeyondPlay platform will follow after an initial phase of early access for community builders, which includes special credits and rewards to encourage participation.

BeyondPlay’s unveiling is thus not merely a new product launch but a strategic reorientation of Bullieverse’s business model to leverage emerging technologies in fostering a more interactive and creator-friendly gaming ecosystem.

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By George Tsagkarakis
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George Tsagkarakis, known as Staycalm4now is a professional author in the crypto gaming industry since early 2018. He has experienced all the growth of Blockchain Gaming and helped multiple projects achieve their goals and established a player base. He is the co-founder of egamers.io and now the Founder and owner of CryptoGames.gg He is also the COO of MyStage, an AI x Crypto Startup.
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