A T-shirt that cost its owner nothing at Tokyo Game Show 2026 is now listed on eBay for as much as $200. It’s a GTA 6 shirt, so of course it is.
A few listings put the commemorative shirts at around $140 to $200. The smaller freebies from Rockstar’s booth are selling too. GTA 6-branded stickers and carabiners are going for $30 to $40 each, which is a lot for a sticker.
What people lined up for
You got the shirt by sitting through a special immersive screening of GTA 6’s viral Netflix special. It was the same extended trailer that launched on Netflix last month, with extras added for the show floor.
The screening had surround sound and 4D haptic effects synced to the footage. So when Jason and Lucia run from the cops or rob a corner store, you feel it in your seat. PlayStation handed out the free shirts to mark the occasion.
Demand was about what you’d expect. The GTA 6 booth closed just 10 minutes after opening because it had already hit capacity. Most people who wanted in never got in, and a few of the people who did saw a chance to make some quick money.
Scalpers have run this play before
If you’ve watched any big fandom over the past few years, none of this will surprise you. Exclusive merch has become a reliable target for scalpers.
Take the One Piece collaboration with Popeyes. Scalpers waited in lines that stretched for blocks outside their local restaurants to get Luffy-themed bento boxes, then listed them online at wildly high prices.
The Pokemon Trading Card scene is worse. Scalpers go hard after card packs and merch, and it has caused chaos at retailers. Some confrontations have turned violent and ended in arrests. Next to that, a guy flipping a Tokyo Game Show T-shirt is pretty tame.
Miami wants in on it too
GTA 6 hype is as high as it has ever been, and it goes well beyond the resale market. The city of Miami is working with Rockstar on special advertising for the game.
Miami recently put up a $1 million “Welcome to Vice City” sign after entering talks with officials about a possible GTA 6-themed takeover of the whole area. Nothing about the takeover is settled yet. Still, if a city is willing to spend $1 million on a sign, $200 for a shirt from a 10-minute line makes a little more sense.
What’s actually for sale is cotton, a logo and proof you were one of the few who got a seat before the booth shut its doors.
