A 512GB Xbox Series S now costs €499.99 in the eurozone. That’s the entry-level machine, the one Microsoft built to be the cheap way in, and it just got 43 percent more expensive than it was last week.
Microsoft announced this round of Xbox price bumps back in June, but only shared US pricing at the time. The EU and UK numbers have now landed, and they’re worse than most people expected.
Depending on the model, Xbox prices are increasing by up to €200 or £170.
The Series X takes the biggest absolute hit
The 1TB Xbox Series X with a disc drive goes from £499.99 / €599.99 to £669.99 / €799.99. That’s over 30 percent in one move.
The 512GB Series S jumps from £299.99 / €349.99 to £429.99 / €499.99, an increase of over 43 percent. Percentage-wise, the cheapest console got hit hardest.
Here’s the rest. The 1TB Series S was €399.99 / £349.99 and is now €599.99 / £519.99. The 1TB Series X Digital was €549.99 / £449.99 and is now €749.99 / £619.99.
The 2TB model is being retired outright in the face of the storage crunch.
Everyone’s raising prices. Nobody’s raising them this much.
Other consoles have taken price bumps too, as RAM and storage prices skyrocket on demand from the AI industry. None of them have been anywhere near this dramatic.
This is the third round of price increases since May of 2025. The highest-end model now costs $300 more than its launch price of $499.99 in 2020.
Read that again. A console that’s been on sale for six years is $300 more expensive than it was on day one. That is not how console pricing has ever worked.
What this means if you were about to buy one
The Series S was the argument for Xbox. It was the console you recommended to someone who didn’t want to spend PlayStation money, and at €349.99 that argument held up on its own.
At €499.99, you’re paying flagship-adjacent money for the weakest current-gen box on the market. If you’ve been sitting on the fence about a Series S, check what retailers still have on old stock at the old price. That’s the only version of this deal that still makes sense.
