Axie Infinity & Pixels Featured on Pawn Stars TV Show

Two of Web3’s most recognizable gaming projects, Axie Infinity and Pixels, made a landmark appearance on the world-famous reality TV show Pawn Stars, marking a major crossover moment between blockchain gaming and mainstream entertainment.

During the episode, Pawn Stars hosts Rick Harrison and Chumlee set up their first-ever crypto wallets live on camera with guidance from Axie Infinity co-founder Jeff “Jihoz” Zirlin, along with Web3 creators cloudwhiteNFT and Puffy. The visit introduced millions of traditional collectors and TV viewers to the Axie Infinity and Ronin ecosystems, as well as to the growing world of digital collectibles.

The episode was filmed at the Gold & Silver Pawn Shop in Las Vegas, where the Pawn Stars crew explored the concept of blockchain-based assets for the first time. As part of the visit, a high-value Pixels NFT Land was brought into the shop, sparking a conversation about the future of ownership and value in digital worlds.

For the hosts, known for appraising rare items and historic memorabilia, this marked a first encounter with NFTs and gaming assets as collectibles. Rick Harrison and Chumlee learned how to set up a crypto wallet and explored the Ronin network, gaining firsthand experience with Web3 ownership.

Pawn Stars has been one of America’s most-watched reality shows for over 15 years, broadcast in more than 150 countries. Its focus on rare and valuable objects has made it a cultural touchstone for collectors worldwide. Over the years, Rick Harrison’s shop has handled items such as an original Apple I computer hand-built by Steve Jobs and Steve Wozniak, a copy of the Declaration of Independence valued at over $2 million, and an original Star Wars script signed by George Lucas.

Axie Infinity, developed by Sky Mavis, remains one of the most successful Web3 games of all time, combining play-to-earn mechanics with digital asset ownership through NFTs. The game has helped onboard millions of players into blockchain gaming and even earned a Guinness World Record for the highest NFT trading volume ever recorded.

Pixels, on the other hand, is a social farming and exploration game built on the Ronin network that lets players own land, build communities, and trade assets directly on-chain. Its growing ecosystem has made it one of the leading Web3 gaming experiences focused on creativity and player ownership.

For Jihoz and the Axie team, the appearance on Pawn Stars represents a powerful step in bridging traditional collectors with digital ones. “The world is becoming more digital. Collectibles are becoming digital,” Jihoz said, reflecting on how blockchain technology continues to merge with mainstream culture.

This crossover between Pawn Stars and the Web3 world highlights how gaming and digital collectibles are entering everyday conversations. From rare coins to rare NFTs, the concept of owning something unique and valuable continues to evolve — and millions of new viewers have now seen that shift firsthand.