In Brief:
- Playnance is partnering with SOFTSWISS Sportsbook to add over 2.5 million live sports and esports events annually to its on-chain ecosystem. The integration will debut next week on PlayW3.
- This expansion comes after several key milestones: surpassing one million $GCOIN holders, staking over 1.4 billion $GCOIN, and generating more than $5.3 million in ecosystem revenue.
- Playnance now processes over two million on-chain transactions each day and is targeting the global sports betting market, valued at more than $150 billion.
Through its partnership with SOFTSWISS, Playnance will bring more than 2.5 million live sports and esports events per year into its on-chain ecosystem. Coverage will include the NBA, Premier League, LaLiga, global esports tournaments, and a variety of regional and niche competitions.
The new feature launches next week on PlayW3, with plans for expansion across other Playnance platforms. Participation will be entirely gasless and on-chain via Playnance’s non-custodial infrastructure. Users will be able to stake $GCOIN in the sports vertical to earn protocol-based rewards.
“At Playnance, we‘re leading the next major shift by bringing the entire world of entertainment on-chain. With this expansion, we are extending our ecosystem even further by adding the global sports and esports markets to the wide range of on-chain experiences we already offer. With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning,” said Pini Peter, CEO of Playnance.
The SOFTSWISS side
SOFTSWISS, which provides sportsbook and online casino solutions to the iGaming industry, will handle the sports data and event infrastructure.
“Our integration with Playnance represents a new standard for how gaming infrastructure can operate on blockchain. Leveraging Playnance’s blockchain, we’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution,” said Aleksandr Kamenetskyi, head of sportsbook at SOFTSWISS. “This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency, and performance that simply hasn’t existed before in this category.”
How Playnance got here
Playnance has been stacking operational numbers over the past year. Its Be The Boss program, which launched in mid-2025, lets creators and marketers run their own branded gaming portals on PlayW3’s infrastructure. Each portal comes preloaded with more than 5,000 games and live events, and operators earn a 50% lifetime revenue share, paid in stablecoins every 24 hours.
By July 2025, 88 operators had launched portals and collected more than $320,000 in payouts. The top-earning operator had pulled in over $110,000. Portals were active in more than 60 countries, all running on PlayBlock, Playnance’s custom Layer 3 chain.
“Be The Boss is more than a partner program; it’s a digital business in a box,” said Sara Peter, CMO of Playnance. “We built this for the new generation of creators, influencers, and community leaders who are tired of promoting platforms and ready to own one. This is their chance to build something real, automated, global, and fully theirs.”
Revenue and network growth
Those numbers grew fast. By late February 2026, the Be The Boss program had surpassed $2 million in fiat payouts with 2,567 active operators, while the broader Playnance ecosystem had generated more than $5.3 million in total revenue. Daily on-chain transactions at that point stood at roughly 1.5 million.
The company was also preparing to launch its G-Token as the core utility asset across its platforms, including PlayW3, Up vs Down and other ecosystem products.
“Our focus has always been on building real systems that operate at scale before talking about them,” Peter said. “The growth of the Be The Boss program and the upcoming launch of G-Token reflect years of infrastructure development, live user activity, and continuous refinement. We designed the token to serve a working ecosystem, not the other way around, and this milestone shows that the foundation is already in place.”
One million holders and the protocol launch
By late March, $GCOIN had reached 1 million holders. Playnance simultaneously unveiled what it calls the Democratic Social Gaming Protocol, a framework meant to route economic activity back to token holders through protocol-level mechanisms rather than platform-controlled distributions.
More than 1.3 billion $GCOIN were locked in the staking program at that point, with a rewards treasury exceeding 58 million $GCOIN. The company says the treasury grows as a direct function of ecosystem activity, not from a static allocation. Be The Boss payouts had climbed past $2.3 million, and the operator network had expanded beyond 3,000 participants.
Broader ambitions
Playnance now claims more than two million daily on-chain transactions, over 10,000 social casino games and millions of AI-powered prediction markets, all powered by $GCOIN. Staking has reached over 1.4 billion $GCOIN.
The company says the sports integration positions it within a market worth more than $150 billion globally. And it isn’t limiting the long-term scope to gaming: Playnance has flagged e-commerce, fitness apps and educational platforms as potential verticals for its rewards infrastructure.
