In Brief:
- My Pet Hooligan has launched its native $HOOLI token today, May 15, at 10:00 UTC.
- The fixed supply is 1 billion tokens, primarily centered on community rewards without allocations for VCs or key opinion leaders.
- The token is envisioned as a brand participation asset within the Hooliland universe, connecting players to various gaming and cultural experiences.
My Pet Hooligan has officially rolled out its $HOOLI token, transitioning from an NFT-focused phase to a broader tokenized ecosystem. With a capped supply of 1 billion tokens, the launch emphasizes community engagement. AMGI Studios, the California-based animation company behind the project, positions $HOOLI as a brand participation token to enhance connections among fans.
Community-driven tokenomics
The distribution structure of $HOOLI is heavily skewed toward community rewards, with 60% allocated for player incentives through a gamified mini-game. AMGI has explicitly stated there are no allocations for venture capital, key opinion leaders, or foundations, framing the release as entirely community-directed. The remaining allocation includes 15% for liquidity, 10% for future incentives, 10% for the team, and 5% for marketing, the latter two having vesting schedules.
Vouchers and mini-game mechanics
Holders eligible for the $HOOLI airdrop will get vouchers based on wallet activity. Each whitelisted wallet will receive a voucher, with a tiered approach determining how many tokens they can claim. They have a choice to claim a small amount of $HOOLI directly or burn the voucher within the mini-game for a chance at a larger allocation.
The claim window lasts for 7 days, after which unused vouchers expire, but the mini-game will remain active. Players without vouchers can still engage in the mini-game using $HOOLI for performance bonuses. This system aims to keep tokens flowing to active players rather than passive holders.
Game mechanics and development updates
$HOOLI accompanies My Pet Hooligan, a third-person action shooter developed in Unreal Engine 5. Players navigate Hooliland, a dystopian city under corporate control, controlling rebellious anthropomorphic rabbits against the MetaZuckBot. The gameplay features various modes, including Anarchy, Coinpocalypse, and a social “Hang Out” space.
Recent updates signal an ongoing commitment to development, including the Fully Loaded update in August 2025, which introduced new gameplay elements and co-op layers. The game is currently in early access on the Epic Games Store and Steam, with a full release targeted for Q2 2026.
A shift from in-game currency to brandcoin
AMGI describes $HOOLI not merely as a gaming currency but as the brandcoin of the My Pet Hooligan universe. This positioning connects gaming with immersive storytelling and real-world commerce. The previous currency, $KARRAT, remains tied to the play-to-earn structure on Ethereum, while $HOOLI now serves a broader purpose within the ecosystem.
As the token launch progresses, voucher holders have a key choice to make: claim a smaller amount of $HOOLI directly or engage further in the mini-game for a larger potential reward. With 600 million $HOOLI allocated for community rewards, the size of any individual’s allocation is directly tied to their ongoing participation.
