Treeverse opens in-game store, prices cosmetics in $END at 25% discount

In Brief:

• Treeverse (official site)’s in-game store is live, selling sticker packs, emotes, skins, pets and mounts priced in the game’s $END token.
• Every item is exclusive and carries over to the game’s official release, and all are offered at a 25% discount when bought in $END.
• The launch ties Treeverse’s cosmetic economy directly to $END, the ERC-20 token Endless Clouds Foundation issued in July 2025.

Treeverse opened its in-game store, putting sticker packs, emotes, skins, pets and mounts on sale for $END and pricing the launch stock at a 25% discount.

The team says every item is exclusive to the store and will carry onto the game’s official release. Treeverse is still in alpha, so the items players buy now stay with their accounts once the full game ships.

The discount applies to purchases made in $END, the ERC-20 token that serves as the game’s premium currency.

What the store sells

The catalog spans cosmetics rather than gameplay advantages. Sticker packs and emotes cover the game’s social layer. Skins, pets and mounts handle the visual side of a player’s character and roster.

The store slots into Season 2, which added a wardrobe system and more than 25 pets and mounts. It also opened an NFT shop and brought in a Timeless skin collection tied to the Timeless character NFTs sold earlier.

Season 2 items dropped through gameplay, such as pets and mounts, aren’t tradeable within the season. Store purchases made in $END are the store’s own track.

The token underneath

$END launched July 4, 2025, deployed on Ethereum Layer 1 with a bridge to Immutable zkEVM. It has a fixed supply of 500 million tokens, and 31.1% of that supply, or 155,500,000 tokens, was in circulation at launch. More than half the supply is set aside for community use, including airdrops and gameplay rewards.

Trading opened on July 7, 2025.

Endless Clouds Foundation, which created the token, has said $END will also power any other game that joins its ecosystem. The store gives the token its clearest use to date inside Treeverse, routing cosmetic sales through it directly.

Loopify, the game’s founder, has said more sales and partner drops are in the works, all built around $END.

Where Treeverse stands

Treeverse is a top-down MMORPG playable free on Windows, Android and iOS through the Epic Games Store, Google Play and the Apple App Store. Players start in the city of Lorwick, craft a first weapon and run dungeons in a classless open world.

Season 1 ran 21 days, from April 27 to May 18, and drew more than 40,000 players who logged a combined 36 years of playtime. Season 2 followed with a reworked combat system, UI changes, new zones and the cosmetic economy the store now feeds.

Endless Clouds Foundation raised $6.25 million from backers including Animoca Brands, GameFi Ventures and SkyVision Capital. Angel investors included Gabby Dizon, IDEO CoLab Ventures, Alex Becker, Aave founder Stani Kulechov, Pudgy Penguins’ Luca Netz and Sky Mavis co-founder Jeff Zirlin.