Creator of KuCoin’s New Brand Film Claims Top Honors at the 2025 MUSE Creative Awards

TCI, 21 October – Casual Films has received industry recognition for its work on a collaborative film made to reflect trading platform KuCoin’s refreshed brand identity. The production company was awarded Platinum and 2 Gold distinctions at the 2025 MUSE Creative and Design Awards, organized by the International Awards Associate (IAA).

Season 2 of the awards saw a jury of over 100 distinguished professionals from 30 countries assess over 13,000 submissions, from which the winners were said to embody innovation, craft, and influence across the creative and design sectors. Casual Films’ entry captures KuCoin’s core value ‘Trust First, Trade Next,’ underscoring the platform’s goal of empowering users to trade confidently in a secure and transparent environment. 

The film is available to watch here: https://museaward.com/winner-info.php?id=235823.

“We are immensely honoured that our brand film for KuCoin has been recognized with a Platinum and two Gold Muse Creative Awards,” said Executive Producer and Creative Director Thomas J Elliott, from Casual Hong Kong. 

“This project was a bold creative endeavour to translate the complex, dynamic world of cryptocurrency into a compelling human story about security and opportunity. To be celebrated at this level is a true testament to the power of collaborative storytelling and a shared vision with the KuCoin team to push creative boundaries.”

“In the ever-evolving world of cryptocurrency, trust is the foundation upon all meaningful innovation being built,” added KuCoin CEO BC Wong. “With ‘Trust First, Trade Next,’ we’re reaffirming our commitment to delivering a platform where users can trade with confidence. 

“Partnering with Casual Films has allowed us to communicate this message authentically through powerful storytelling, and we’re proud of this MUSE Awards recognition that highlights our shared dedication to building lasting trust in the crypto space.”

The film portrays a father and son navigating the waves, a powerful metaphor for weighing financial decisions with confidence and care. Rooted in empathy, the emotive narrative connects with real human experiences, showing how trust, consistency, and reliability form the bedrock of both personal relationships and financial success.

All evaluations at this year’s MUSE Creative and Design Awards were conducted under a blind judging system to ensure fairness and impartiality, with esteemed jurors included the likes of Jeremy Smith, Design Director and Lecturer at Irving Smith Architects, and Florian Seidl, Design Manager at Lavazza. Entries included celebrated brands such as Toyota USA, The Coca-Cola Co. (Sprite), Hilton, Warners Bros, and Lacoste. To view the full list of 2025 Season 2 MUSE winners,please visit museaward.com or design.museaward.com.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust, serving over 40 million users across 200+ countries and regions. With established recognition for its reliability, the platform leverages cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to deliver a secure trading environment. 

KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the “Best Crypto Apps & Exchanges” and a “Top 50 Global Unicorn” by Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications and is committed to security, compliance, and innovation under the leadership of CEO BC Wong.

Learn more: https://www.kucoin.com/

About Casual

Casual specialises in video content for business.

For over two decades, we have helped Fortune 500 companies:

• Increase brand awareness and appeal
• Attract and retain the best candidates
• Explain complex products and services
• Train and develop their staff

Casual are video consultants; expert filmmakers fluent in the language of corporate communications. Our proven ability to achieve business objectives with video is what makes us special. Our internal team use their vast experience to help our clients maximise the possibilities of video. We do it better than anyone else. We are flexible and surprisingly useful, priding ourselves on our client service. We match our processes to the unique requirements of our clients, delivering outstanding results through effective, efficient and remarkably enjoyable partnerships.

Learn more: https://www.casualfilms.com