In Brief:
- Sleepagotchi has launched Gotchi Labs, evolving its sleep app into a wider ecosystem for consumer AI.
- The SLEEP token has been rebranded as CHI to reflect its expanded functionality across multiple verticals.
- The platform already has two million users and recorded significant engagement metrics.
Gotchi Labs unveiled
Sleepagotchi has introduced Gotchi Labs, a strategic shift that repositions its sleep app as the first component of a broader AI ecosystem. The rebranding includes a change of its SLEEP token to CHI—marking its evolution from a niche token focused on a single product to a broader access and rewards mechanism across multiple service areas.
Focus on health and wellness
The Sleepagotchi app continues to prioritize health and wellness, utilizing AI agents to analyze sleep patterns, recovery, and activity data. Future developments will expand to include ambient experiences in nutrition and wellness, followed by shopping and commerce, fitness and exercise, productivity, and personal finance. Each new category will introduce specialized agents instead of relying on a single, generalized model.
The decision to focus on sleep first stems from its capacity to generate dense, actionable data, making it a reliable testing ground for AI efficacy.
Token transformation
The transition from SLEEP to CHI reinforces the token’s role in a multi-faceted ecosystem. Previously, SLEEP enabled features related to a single app, such as AI credits and marketplace access. CHI is designed to facilitate interactions across all new verticals, allowing users to capitalize on their earnings in various categories.
The team insists the token change reflects an evolution, not a reset. Sleepagotchi remains operational, serving as the foundational vertical within the broader Gotchi Labs structure.
User engagement statistics
The shift is bolstered by an established user base; the Telegram Lite version of Sleepagotchi has attracted two million users and ranked among the top five grossing applications on the platform in early 2025. Notably, 78 percent of users engage with the app shortly after waking, which significantly enhances user retention and interaction.
Initial AI agents include a Sleep Coach, Wellness Coach, Meal Planner, and Shopping Agent, with wearable connectivity already in place for devices like Whoop and Apple Watch.
Leadership changes and funding
Founded in 2022, Sleepagotchi is based in Cambridge, Massachusetts. Anton Kraminkin has transitioned to a strategic advisor role, with Kenny Wood, a veteran from the gaming sector, now serving as CEO to guide the expansion. The company has secured $6.5 million in funding, featuring a diverse group of backers, including 6th Man Ventures and Sfermion.
“Users are generating the world’s most valuable biometric data daily, and yet they own none of it,” Wood said, underscoring the platform’s potential. Kraminkin added, “The next chapter is about taking the product and habit loops we built around sleep and expanding them beyond sleep.”
Overview of Sleepagotchi
Sleepagotchi operates on Solana, turning sleep routines into on-chain rewards. By tracking health data, it incentivizes users based on their sleep consistency. The platform compensates players with daily NFTs and vSLEEP tokens for meeting their sleep targets. A unique Hunt Mode adds a narrative-driven layer to the experience, combining gamification with habit formation.
This initiative sets the stage for Gotchi Labs, positioned to broaden its service offerings and enhance user engagement across newly designed AI agents and verticals.
