In Brief:
- Avalanche Invests in BigAds: Avalanche blockchain backs in-game advertising network BigAds with $140,000 to enhance its technology and expand its reach.
- Performance-based Grant Scheme: BigAds could receive an additional $100,000 grant from Avalanche if it surpasses six million on-chain transactions per month.
- Increasing Transparency in Advertising: The partnership aims to make advertising in games more transparent, rewarding, and fair, benefiting developers, players, and advertisers alike.
Decentralized in-game advertising network BigAds is set to forge a significant path in digital advertising with support from the Avalanche blockchain platform. Under a strategic partnership, Avalanche will be injecting $140,000 into BigAds to underpin its expansion efforts. This financial backing includes $40,000 allocated specifically for aiding BigAds in onboarding new game publishers and scaling its operations across a broader range of gaming titles.
Further emphasizing their support, Avalanche has pledged an additional grant of $100,000 to BigAds, contingent on the network’s ability to achieve a milestone of over six million on-chain transactions each month. This performance-based grant underscores the high expectations and confidence Avalanche has in BigAds’ potential to revolutionize in-game advertising.
The partnership stands as a pivotal development for in-game advertising, offering a model that prizes transparency and fairness. “This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully onchain, we’re proving that ads can be transparent, rewarding, and fair for everyone: developers, players, and advertisers alike,” explained Kahish Bansal, CEO of BigAds.
BigAds operates as the first decentralized ad network for games deploying on the Avalanche blockchain, already showcasing significant activity with over three million monthly transactions across six games, engaging one million players. This integration highlights a scalable model for digital advertising in gaming that could potentially offer rewards and more engaging experiences for players while providing advertisers and developers with verifiable and equitable ad interactions.
Devika Mittal, Ava Labs’ Regional Head, elaborated on the impact of this collaboration, stating, “By running millions of ad microtransactions fully onchain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers.”
This financial and strategic leverage via Avalanche marks a significant scaling up for BigAds, poised to redefine the interplay between blockchain technology and digital advertising in the gaming industry.
