Yuga Labs runs Asia Tour through seven cities in 12 days

In Brief:

• Yuga Labs is taking its Asia Tour to Shenzhen, Tokyo, Seoul, Taipei, Hong Kong, Manila and Singapore across 12 days, the Bored Ape Yacht Club account said on X.
• The leg follows roughly 30 community meetups worldwide over a 45-day stretch, including a June 30 Seoul stop where CEO Michael Figge addressed BAYC‘s floor price slide.
• It’s the first sustained regional push under Figge, who took over in April as Yuga wound down ApeCo and consolidated control of ApeCoin.

Yuga Labs is running its Asia Tour through seven cities in 12 days, hitting Shenzhen, Tokyo, Seoul, Taipei, Hong Kong, Manila and Singapore.

The Bored Ape Yacht Club account announced the leg on X. It didn’t list dates for individual stops.

Four of the seven cities are new to the itinerary. Yuga’s earlier Asian stops were Taipei, Hong Kong, Shanghai and Seoul, meaning Shenzhen, Tokyo, Manila and Singapore mark fresh ground for the tour.

What happened in Seoul

Yuga held its Seoul event on June 30 at the Gangnam headquarters of Hashed, the South Korean crypto venture firm. Figge attended in person, weeks after being named chief executive.

He used the stop to confront the numbers directly. BAYC’s floor peaked at 153.7 ETH in 2022 and sat at 8.83 ETH at the time of the event.

Figge said people reading only the price chart wrongly conclude the project is in a bear market. He compared the current stretch to bitcoin’s 2013 to 2015 downturn and pointed to unique BAYC holders continuing to rise.

He also cited a turnover figure: over the past two years, 72% of NFT buyers were new users who hadn’t lived through the previous cycle.

Figge said community is Yuga’s top priority and that the company wants to strengthen relationships formed offline rather than online. He said Yuga plans to keep holding community events and expand its network, and thanked holders for staying through the market downturn.

The company had hosted about 30 community meetups globally in the 45 days before the Seoul stop.

What Yuga said it’s building

Yuga laid out a roadmap at the event covering a Miami clubhouse, ApeFest, a lifestyle brand, a peer-to-peer marketplace, the Otherside metaverse and animation.

That list tracks with how the company has framed its post-boom strategy. Yuga became a unicorn on the strength of ape-themed NFTs in the early 2020s and came under pressure as the market fell, but has kept pushing on animation, gaming and Otherside (official site).

Figge’s first months

Yuga appointed Figge CEO on the day BAYC turned five, with co-founder Greg Solano moving to board chair. Solano continues to oversee creative initiatives.

Figge joined Yuga in 2021 and had already been acting as CEO for several weeks before the announcement. He previously served as chief product officer, and before that as chief content officer and chief creative officer, leading creative development across BAYC, Otherside, CryptoPunks, Meebits, 10KTF and Moonbirds. He co-founded WENEW with Beeple in 2021, which Yuga acquired in late 2022.

APE rose 92% in a single session on April 24, touching $0.223 after months below $0.12. Trading volume jumped 2,130% to nearly $300 million.

On-chain data showed a newly created wallet sold 75 ETH and opened a $1.03 million leveraged long on APE hours before the announcement went public, later sitting on roughly $713,000 in unrealized gains.

Figge then moved to end Yuga’s parallel management structure for ApeCoin. ApeCo is shutting down, its independent head Cam is departing and the position is eliminated, with changes set for completion by June 2026. The restructuring follows AIP-596, approved in June 2025, which dissolved the ApeCoin DAO and shifted operations to ApeCo.

The Asia history

Yuga’s regional focus predates this tour. The company brought ApeFest to Hong Kong in 2023, the first held outside New York, drawing more than 2,000 people from 60 countries.

It followed that with its first Yacht Club Open House in Kai Tak on Nov. 5, 2023.

When Yuga announced the South Korea expansion earlier this summer, it said Seoul had “been on the Asia Tour list this whole time.”