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My Lovely Planet is a mobile match-3 puzzle game that plants real trees. The studio's claim for it is the first mobile game that protects the Earth, and the mechanism is direct: for every tree planted inside the game, a tree is planted in the real world. From January 2023 to April 2025 the studio and its partners planted more than 375,000 trees. Since May 2024 it has funded an agroforestry project near Amber Mountain in Madagascar with the NGO Graine de Vie, where 200,000 trees were planted in the first year.
The game itself is a conventional and deliberately accessible one: puzzle levels, challenges against friends, and rewards for playing. The match-3 genre is among the most played on mobile, which gives the cause behind it a wide audience. It is free on both the App Store and Google Play, and the studio reports around 25,000 monthly active players. Ocean clean-up sits alongside tree planting as the second cause the game funds.
My Lovely Planet came through the Ubisoft Entrepreneur Lab and is powered by Ubisoft's programme. It won the international "Unity for Humanity" prize, and Google selected it among its top Play Store apps for 2025 in the We Are Play campaign. My Lovely Coin ($MLC) is the utility token behind the ecosystem, positioned by the studio as a green token, with a whitepaper and roadmap published openly.
My Lovely Planet is a mobile match-3 puzzle game with a reforestation programme attached to its progression rather than to its rules. Clearing levels accumulates Dewdrops, and the French studio says that when you plant trees in the game it plants trees in the real world, through NGO partners such as Graine de Vie in Madagascar and Veritree in Kenya. The blockchain layer sits beside the puzzle, not inside it: My Lovely Coin is an ERC-20 token on Polygon with a fixed 350 million supply, used for in-game purchases, unlocking content, staking to generate the off-chain Diamond currency, and voting on which NGOs draw from an environment treasury funded by a share of revenue.
The puzzle game stands alone: it is ad-free, works offline, and asks nothing of a wallet. The friction is familiar free-to-play friction: move-limited levels that tighten sharply and nudge toward boosters, and a staking loop with a real dollar floor before Diamonds convert back to MLC, which puts the token side out of reach of casual players. The environmental claim also rests on the studio's own reporting.
It suits puzzle players who want a charitable side effect. It is a poor fit for anyone expecting play-to-earn income.
This is our own editorial assessment. We do not score games — ratings come from players.
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