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My Lovely Planet

Q: What genre is My Lovely Planet?

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My Lovely Planet

What is My Lovely Planet?

My Lovely Planet is a mobile match-3 puzzle game that plants real trees. The studio's claim for it is the first mobile game that protects the Earth, and the mechanism is direct: for every tree planted inside the game, a tree is planted in the real world. Its first agroforestry nursery, in Madagascar, already holds more than 350,000 of them, against more than 370,000 trees planted through the game in total.

How to play

The game itself is a conventional and deliberately accessible one — puzzle levels, challenges against friends, and rewards for playing — chosen because match-3 is among the most played genres on mobile and therefore the widest possible funnel for the cause behind it. It is free on both the App Store and Google Play, and the studio reports around 25,000 monthly active players. Ocean clean-up sits alongside tree planting as the second cause the game funds.

Backing and token

My Lovely Planet came through the Ubisoft Entrepreneur Lab and is powered by Ubisoft's programme. It won the international "Unity for Humanity" prize, and Google selected it among its top Play Store apps for 2025 in the We Are Play campaign. My Lovely Coin ($MLC) is the utility token behind the ecosystem, positioned by the studio as a green token, with a whitepaper and roadmap published openly.

thumb_up Pros

Already released and playable on the App Store and Google Play
Built around match-3, one of the most popular mobile game genres
Environmental protection is the stated mission behind the games
Roadmap to expand into additional games with other popular gameplay styles

thumb_down Cons

No genre data listed on the directory
Blockchain listed only as 'Other', with no specific chain named
No details given on tokens, NFTs or play-to-earn rewards
Follow-up games are only announced plans, not yet available
Very little public information beyond a short promotional blurb

Our verdict on My Lovely Planet

My Lovely Planet is a mobile match-3 puzzle game with a reforestation programme attached to its progression rather than to its rules. Clearing levels accumulates Dewdrops, and the French studio commits to funding a real tree — planted via NGO partners, most visibly in Madagascar — for roughly every hundred levels completed. The blockchain layer sits beside the puzzle, not inside it: My Lovely Coin is an ERC-20 token on Polygon with a fixed 350 million supply, used for in-game purchases, unlocking content, staking to generate the off-chain Diamond currency, and voting on which NGOs draw from an environment treasury funded by a share of revenue.

The sensible decision is that the puzzle game stands alone — it is ad-free, works offline, and asks nothing of a wallet. The friction is familiar free-to-play friction: move-limited levels that tighten sharply and nudge toward boosters, and a staking loop with a real dollar floor before Diamonds convert back to MLC, which puts the token side out of reach of casual players. The environmental claim also rests entirely on the studio's own reporting.

It suits puzzle players who want a charitable side effect. It is a poor fit for anyone expecting play-to-earn income.

This is our own editorial assessment. We do not score games — ratings come from players.

Frequently Asked Questions

How do I start playing My Lovely Planet?

Download the free My Lovely Planet app from the App Store or Google Play and start clearing match-3 puzzle levels right away. No crypto wallet or token purchase is needed to play, and levels can be played offline.

How do players earn in My Lovely Planet?

Completing levels, Scenes and Collections awards in-game coins and Dewdrops, and holders can stake MLC to generate the off-chain currency Diamonds. Diamonds can be converted back into MLC once a player has at least $100 worth of MLC staked.

What is the MLC token used for?

My Lovely Coin (MLC) is the project's utility token, launched on Polygon in June 2024, and holding it unlocks rewards, exclusive content and contests. It also gives holders a vote on which NGOs receive support from the Environmental Treasury.

Do I need a crypto wallet or an account?

A wallet is optional: the puzzle game itself is a standard mobile app that anyone can install and play. You only need a wallet if you want to hold, stake or convert MLC.

Is My Lovely Planet still active, and is it worth playing?

Yes, the game is live on both mobile stores and the team continues to run token buybacks and burns, including a 120 million MLC burn at the start of 2025. It is worth trying if you like match-3 puzzles and want real-world impact, since the studio funds real tree planting through NGO partners and has already planted over 380,000 trees in Madagascar.