Digitoys puts its digital toy collection on iOS with new app

In Brief:

• Digitoys, the OnChain Studios collectibles platform formerly called Cryptoys (official site), said its iOS app is live and available to download.
• It’s the company’s first native mobile app, bringing the blind-box toys, tiers and rarities from its web platform to the iPhone.
• The release extends Digitoys beyond its browser-based marketplace as it works with brands including Star Wars, NASCAR and Mattel.

Digitoys released its first iOS app, the company said Friday in a post on X.

The app is live on the App Store and hands users their Digitoys collection on mobile for the first time. Until now the platform ran mainly through its website and the web-based Digital Toy Exchange.

“Everything you love about Digitoys is now available in a fast and easy to use app that lets you take your collection anywhere you go,” the company said.

Digitoys didn’t detail which features from the web platform carry over, or whether an Android version is coming.

What the platform is

Digitoys sells digital collectible toys through blind boxes, each containing a random toy. The toys fall into three tiers that set their power and price. Adventurer is the base tier, Elite sits in the middle and Hero is the most valuable.

On top of the tiers sits a separate rarity system. Every toy lands in one of seven rarities, from Common up to Ultra Grail, with higher rarities carrying more power.

The platform is built on Flow. Its earliest collectibles, the pixelated Cryptoys Classic, were minted on Polygon on Nov. 16, 2021, before the project bridged to Flow.

From Cryptoys to Digitoys

The company rebranded from Cryptoys to Digitoys, keeping the same product and mission under a new name. OnChain Studios, based in Miami, owns the platform and has run it since 2021.

The rebrand followed a run of licensing deals. Digitoys has partnered with The Walt Disney Company and Lucasfilm to bring Star Wars onto the platform, signed a multi-year agreement with NASCAR, and worked with Mattel on brands including Barbie and Masters of the Universe (official site).

OnChain Studios raised a $7.5 million seed round led by Andreessen Horowitz, with backing from Draper Associates, CoinFund, Sound Ventures and Dapper Labs, among others.

The app arrives as the company runs leaner than at its peak. OnChain Studios listed 11 employees as of Jan. 31, down from earlier reports of 22 full-time staff.

Chief executive Will Weinraub explained the name change earlier this way: “As the company evolved and we began working with some of the world’s biggest brands, it became clear the name no longer reflected the full vision of what we’re building.”