In Brief:
- CROSS said ONE Play, the instant-play service built into ONE Store, now puts Tencent‘s games one tap from Korea’s more than 38 million ONE Store users, with no download required.
- ONE Store partnered with Tencent to exclusively service verified mini-game titles in Korea, with official release scheduled for May 2026 after a pilot phase.
- The service anchors Nexus‘s plan to turn ONE Store, in which it bought an 89.03% stake for about 62.6 billion won, into the first Web3-native game store on CROSS.
CROSS said Tencent’s games are now a tap away for Korea’s ONE Store users through ONE Play, the instant-play service built into the app. No download required.
How ONE Play works
ONE Play Games lets people play inside the ONE Store app without installing anything separately. The service offers features comparable to full versions, from login to in-app payments.
The world's biggest game maker skipped the download — it just needed a tap.
𝗢𝗡𝗘 𝗣𝗹𝗮𝘆 puts Korea's 38M+ one tap from playing.
CROSS billed the partner, Tencent, as the world’s biggest game maker, and said ONE Play puts more than 38 million ONE Store installs one tap from playing.
The Tencent deal
ONE Store partnered with Tencent, a global leader in the WeChat mini-game market, to exclusively service verified titles in Korea. Official release is scheduled for May 2026, following a pilot phase.
ONE Store isn’t taking the catalog wholesale. It set a policy to selectively introduce top-performing games that align with the Korean market environment and user preferences, rather than importing Tencent mini-games without filtering.
The pool it’s drawing from is large. Tencent has built an ₩11 trillion mini-game ecosystem in China, with about 20,000 pieces of content and 400,000 developers.
ONE Store CEO Park Tae-young said the store is broadening past its roots as a download marketplace. "We will evolve into an all-in-one store that provides "shop-direct payment" and "instant play" alongside downloads," Park said.
Part of a bigger plan
Instant play is one piece. ONE Store is also rolling out a direct-to-consumer effort called ONE Web Shop, which lets developers cut user acquisition costs and add distribution channels. ONE Store plans to grow its revenue model around traffic inside the mini-game ecosystem.
The moves follow Nexus’s takeover of ONE Store. The KOSDAQ-listed company acquired 20,247,900 shares, an 89.03% stake, for about 62.6 billion won, or $40.74 million.
ONE Store was founded by SK Telecom and others and carries more than 38 million installs. Nexus plans to convert it into a full-stack game hub at home and launch it globally as the first Web3-native game store, folding in its own web shop, payment and community platforms on CROSS. As part of that shift, the CROSS mainnet is being renamed One Chain and the CROSS token renamed One.
Henry Chang, CEO of Nexus, said the company is chasing a bigger target. "As we meet the paradigm shift driven by AI and blockchain, we will push forward relentlessly until we achieve our vision of becoming the world’s No. 1 game platform," Chang said.
